What is the "Flemish Agency for integration"?

The "the Flemish agency for integration" (AGII) is a Flemish government organization that focuses on promoting the integration of newcomers and people with a migration background into Flemish society. AGII addresses the challenges resulting from migration through a wide range of services, including language support, information and advice, and job and education support.

Their mission is to embrace diversity and ensure that everyone can fully participate in society. They work for a shared future where people, regardless of their origin or background, have equal opportunities. AGII is organizing an integration process, including the Social Orientation course. Here, students learn about living and working in Belgium.

The challenge

To further shape the Social Orientation course, AGII wants to bring the 7 fundamental principles that are crucial for a better understanding of society to the attention of the students. The videos serve as course material and are incorporated into online learning modules.

The challenge here lies in communicating abstract concepts effectively in a way that is understandable, relevant and not stigmatizing for everyone. Newcomers come from diverse cultural, linguistic and educational backgrounds, which means that the content should not only be clear and accessible, but also appealing and recognisable.

Our solution

After a detailed briefing by AGII to clarify the specific goals and expectations of this project, it was decided to develop 7 videos which were then be incorporated into an interactive e-learning. Taking into account the target group and the challenges mentioned above.

First, our instructional designers developed a concept. This applied didactic principles that should make the learning solution impactful. Informative and inspiring scripts and storyboards were developed in close collaboration with the AGII team. One goal was paramount: to present the 7 fundamental values in a way that radiates empathy and respect, without appearing instructive. By finding the right balance between information and inspiration, and using visual elements in a mix of video and animation, this message was given extra strength.

We closely involved AGII employees, internal experts and teachers, who participated in the creation of the video's. In this way, we show their commitment and ensure that we deliver something that is widely supported by the AGII team. By involving 'the man in the street' in the interviews, we also offer a diverse and positive representation of the target audience.

In co-creation with AGII, the following actions were carried out:

• Filming: Professional recording of the videos with high-quality equipment and an experienced team,
• Direction: Supervision of implementation to ensure that the key messages are presented clearly and in an engaging way,
• Montage: Merge the filmed images into a smooth and catchy whole,
• Graphic elements: Addition of illustrations, animations and text to highlight key points,
  
• Sound: Optimizing sound quality and adding background music and a professional voice-over that reinforces the message.